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Work / Complete concept demos

Useful websites
built to win the lead.

Three standalone concept sites showing how sharper design, focused forms and practical automation can protect revenue and buy back operating time.

Concept work / Clearly labelled

These are fictional design demonstrations, not client case studies. Every concept has a complete live demo; no client results have been invented.

Emergency plumbingConcept / Demo

Make the urgent path impossible to miss.

A phone-first design study showing how an emergency trade site can move the call route, service area and trust cues into view immediately.

Problem identified
An urgent visitor has to scan past generic service copy before they can tell whether help is available.
What changed
Move availability, service area and an urgent intake route into the first screen, then automate confirmation and the engineer brief.
Expected outcome
More urgent leads captured before they call elsewhere, with less time spent repeating the same intake questions.
Emergency intake layoutTap-to-call hierarchyService-area landing pages
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Garden-room builderConcept / Demo

Turn a considered build into a clear next step.

A proof-led design study for a garden-room builder, with a calmer route from project inspiration to a properly detailed enquiry.

Problem identified
Inspiration-heavy pages leave a good-fit visitor unsure what to ask, or whether their project is a fit.
What changed
Put project proof and realistic investment guidance beside a project-fit questionnaire that prepares the design brief automatically.
Expected outcome
Better-qualified enquiries and fewer evenings spent chasing budget, access, timing and intended use.
Project-fit questionnaireLocal case-study structureLead-routing concept
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Independent dental clinicConcept / Demo

Make the right appointment feel obvious.

A service-routing study for a local clinic, designed to give nervous visitors a calmer and more direct path to the appointment they need.

Problem identified
A flat list of treatments gives visitors no clear route when they are unsure, short on time or trying to book for the first time.
What changed
Separate urgent, routine and new-patient routes, then automate relevant confirmation, preparation and team routing.
Expected outcome
More patients reach the right booking route while reception spends less time triaging repetitive enquiries.
Appointment routingReassurance contentBooking-path hierarchy
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